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The ‘Crossed Grain’ symbol is both nationally and internationally recognised by those who need to follow a gluten-free diet and the Coeliac Society of Ireland are here to make getting your certification as easily as possible.
In Ireland it is estimated that there are 450,000 people who will directly benefit, for medical reasons, from the inclusion of the Crossed Grain symbol as part of your branding. Additionally, there are many more who are choosing to live a gluten free lifestyle who will be cognisant of the significance of the mark.
As the population continues to grow and there is more prevalence of Coeliac disease and gluten intolerance amongst the population this symbol and certification is becoming more relevant than ever before.
Having the Cross Grain Symbol on our packaging lets us speak credibly to coeliac sufferers and has helped us become a trusted brand across our markets. As a globally distributed brand, the symbol has made it easy for our international consumers to easily identify that we are a gluten-free brand, without any confusion. The symbol is an integral part of our branding and has enabled us to evolve into the trusted brand that we are today.
Louise Healy
Benefits Of The Crossed Grain Symbol
The symbol is a gluten-free product certification which represents safety and integrity.
The Crossed Grain symbol product certification provides clarity for someone on a gluten-free diet in an environment where food labels and regulatory changes can be bewildering.
Use of the Crossed Grain symbol on all approved product packaging, marketing, website, point of sales and promotions.
Having a distinct symbol of recognition can give your products a competitive edge.
Premium inclusion of your product in the Coeliac Society’s Food List – a listing at the front of the book plus a second listing highlighting that your product adheres to the highest standards of gluten-free production.
Announcement of your product’s gluten-free certification on the Coeliac Society’s social media channels.
Opportunities to be included in Coeliac Society marketing materials as an ambassador for best practice in food production, where applicable.
What Is The Certification Process?
The Coeliac Society of Ireland are here to help you achieve your certification as seamlessly, timely and efficiently as possible. We will help you navigate the process and advise you along the way to ensure that your brand achieves the recognition it deserves amongst those who need it most. The Coeliac Society also offers a 15% discount on your first year, so you can see the benefits directly.
- The annual cost of certification depends on the level of projected turnover for the product. This can be calculated easily upon enquiry.
- Yearly Certification cost starting at €500 a year.
- All certified products must be tested annually, using an accredited laboratory, at a cost of €65 per product.
- European certification also requires an annual audit of your production facilities. A half day audit costs €300.
- The total initial cost for obtaining a Crossed Grain licence for one product is €865.
